| Marketing of library and its products is very essential in the current scenario. Due to development and application of ICT the users have many options to avoid library and its services. Now the user can manage his/her requirements without approaching library facilities. The time is behind when a user came to library for getting information, now the scene is totally different. If a library wants to maintain its consistency and wants to develop then the library should approach to the users directly with a proper marketing strategy. The present study reveals various marketing aspects and correlates with library concepts by which a library can survive and maintain the status in the high-tech era. |