| Today’s time is very much changing as per organizational management and decision making is concern. In an organization like academic libraries and library & information centers, managing, coordinating and balancing documents, staff and users is always a big task, a librarian or a knowledge manager has to think about in order to provide better and satisfactory services. In this paper an effort has been made to bring out basic concept, meaning, application, origin and impact of brainstorming. And how brainstorming can be useful in library and information centers and in delivering their services in this electronic era. Library personnel are expected to provide right information at right time and right place. Brainstorming in this context can play a vital role in doing so. As it is well known an organization is a group of members, stake holder for same objective and purpose. And in this order there are a number of problems which come in day to day work officially or unofficially. It needs a team effort to find out the desired solution by taking in view the various possible aspects of the problem. In this connection, brainstorming plays a significant role to find out the expected solution out of problems prevailing by a group effort. It (Brainstorming) is a method by which solutions to various problems is sought in a positive and creative way. It is absolutely an intellectual and rational group effort. |