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Article Details ::
Article Name :
E-MARKETING OF LIBRARY INFORMATION PRODUCTS AND SERVICES IN ELECTRONIC ENVIRONMENT: A STUDY
Author Name :
Avadhesh Kumar Verma and Chittaranjan Nayak
Publisher :
Ashok Yakkaldevi
Article Series No. :
ISRJ-572
Article URL :
Author Profile
Abstract :
The idea of the E-marketing of library and information products and services are very innovative. The concepts of marketing are being changed from traditional off line to electronic on line marketing. Market oriented to customer oriented as user or people spend more and more time on internet. The age of teleshopping and e-shopping is now developing the new generation highly prefers these advance mints. To buy and sell their products and services; traditional marketing principles are applied in the e-marketing to attract consumers and to increase the use of the library and information products and services. E-marketing has promoted new tools as online advertising, websites, face book, twitter, blogs, email etc.
Keywords :
  • e-marketing
  • library products and services
  • electronics resources
  • internet services