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Article Details ::
Article Name :
MARKETING LIBRARY SERVICES AND PRODUCTS IN LIBRARY BUSINESS AT IISER BHOPAL
Author Name :
Ruchi Srivastava
Publisher :
Ashok Yakkaldevi
Article Series No. :
ISRJ-669
Article URL :
Author Profile
Abstract :
Competition is the trend of any market. Among various available products in the market, a particular product has large sales figures depending upon the publicity and marketing strategies adopted to reach out to their target customers.
Keywords :
  • marketing
  • library services
  • library products
  • users
  • customers.