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Article Details :: |
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| Article Name : | | | MARKETING OF INFORMATION PRODUCTS & SERVICES IN THE SELECT LIBRARIES OF ICAR AND CSIR INSTITUTIONS IN INDIA: A STUDY | | Author Name : | | | Anil Kumar , Joginder Singh | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-477 | | Article URL : | |  | Author Profile | | Abstract : | | | The present study has been undertaken to assess the Marketing of Information Products & Services in the select libraries of ICAR & CSIR Institutions in India. A well structured questionnaire was distributed among the Research Scholars and Scientists of ten Institutions viz, IARI, IASRI, NDRI, CSSRI, CIRB, NISCAIR, CRRI, NISTADS, IMT, CSIO following under the ICAR & CSIR selected research Institutions. The responses were gathered from 599 users (315 Scientists and 284 Research Scholars). The findings of the survey reveal useful facts about the Marketing of Information Products & Services gender wise use the ICAR & CSIR selected libraries, in which male constituting 62.6% than female respondents which were 37.4%. Majority of 25.60% Research Scholars & Scientists were using the offline library weekly, 42.30% occasionally and 16.40% thrice in a week. | | Keywords : | | - information products and services
- icar
- csir
- library services
- marketing
- products
- use
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