| Information marketing is a new concept which is very fastly emerging and finding a place in the philosophy of librarianship. In the modern age, life is not possible without information. Information is considered as important as food, shelter and water. In advanced countries, the concepts of marketing of information have already been accepted. While in developing countries, the concept is being accepted by the society slowly and gradually. For India is concerned it needs a lot of information in some fields and in some it can provide information to a number of countries. The paper explain marketing of information in college libraries. It also discusses benefits and difficulties of information marketing. |