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Article Details :: |
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| Article Name : | | | MARKETING OF INFORMATION PRODUCTS AND SERVICES IN NASSDOC, NEW DELHI | | Author Name : | | | Parul Sharma , Geetanjali Sharma | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-527 | | Article URL : | |  | Author Profile | | Abstract : | | | Therefore, the present study was undertaken to discuss about the Marketing of information Products and Services in the library of NASSDOC, New Delhi. For this purpose the Questionnaire and interview method has been used for data collection. The results of this study suggested that Marketing of Information Products and Services in the library of NASSDOC are underutilized and it may be due to lack of awareness. Marketing is the process by which products are made available to the ultimate customers from their point of origin. It is based on thinking about the business in terms of customer needs and their satisfaction. | | Keywords : | | - marketing
- information products
- information services
- library
- new delhi
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