| Article Name : | |
| A STUDY ON BRAND AWARENESS AND CONSUMER BUYING DECISION OF SHAMPOO WITH SPECIAL REFERENCE TO HINDUSTAN UNILEVER PVT. LTD |
| Author Name : | |
| Dr. Dattatraya T. Kalbande |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| ISRJ-857 |
| Article URL : | |
 | Author Profile |
| Abstract : | |
| In the present worldwide market, mark mindfulness among shoppers assume a conclusive job in the business turnover of the organization. Each organization put vigorously in this angle to get the a lot of the market. |
| Keywords : | |
- brand equity
- brand awareness
|