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Article Details :: |
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Article Name : | | A STUDY ON BRAND AWARENESS AND CONSUMER BUYING DECISION OF SHAMPOO WITH SPECIAL REFERENCE TO HINDUSTAN UNILEVER PVT. LTD | Author Name : | | Dr. Ajit S. Sonawane | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ISRJ-873 | Article URL : | |  | Author Profile | Abstract : | | In the present worldwide market, mark mindfulness among buyers assume an unequivocal job in the business turnover of the organization. Each organization put vigorously in this viewpoint to get the a lot of the market. | Keywords : | | - brand equity
- brand awareness
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